OUR SOCIAL ENTERPRISE MODEL

VALUE PROPOSITION

We discover socio-economic problems, develop ideas to solve them and deploy business and brand strategies to execute these ideas.

KEY ACTIVITIES

  • We discover socio-economic problems using Maslow’s hierarchies of needs
  • We develop ideas using TOC tools to structure these ideas
  • We deploy business and brand strategies to execute these ideas
  • We focus energy on social impact assessment of all our social intervention programs
  • We focus on sustainability by plowing generated revenues into CSBEE projects without any form of profit sharing

KEY RESOURCES

  • Qualitative and quantitative research
  • Strategic thinking processes or logical models
  • Specialized skills
  • Technology

KEY INDIVIDUALS

  • We use professionals strictly with high level of competence and characters to drive all our social intervention programs.

KEY PARTNERS

Based on SWOT analysis, we partner with Professionals, Academicians, brands, groups and other socio-enterprise organizations that can complement our weaknesses, enhance our opportunities to do more and minimize our threats. We believe in collaborations that enhance the effective execution of our corporate strategies

MARKET SEGMENTS

They are divided into three;

  • The users or the beneficiary of socio-economic solutions
  • The power dynamics that are represented by corporate and cultural   These also include  religious, social groups and brands
  • Systems that include government and policy makers

CHANNELS

  • We use our social capitals as channels of connecting with our targets
  • We use the traditional and social media to connect with our targets
  • We attend strategic seminars globally to contact and connect with our targets

CUSTOMER RELATIONSHIP

  • For our target users, we use derivatives from our social impact assessment to engage in a strategic follow-up to monitor the effects of social intervention programs
  • For power dynamics targets, we deploy retainer’s strategy and offer services such as PR that are benefiting to their corporate strategy
  • For the system, we monitor policies, engage in a collaborative strategy and compliment the efforts of government where necessary

REVENUE STREAM

  • We use all our socio-economic ideas to activate brand essence and we invest the revenue into the social enterprise called CSBEE as a form of sustainability strategy
  • Revenue therefore depends on the idea and the brands that are sponsoring these ideas either as parts of CSR initiative or brand activations

COST STRUCTURE

Our cost structure is built on fixed and variable cost structural systems with the aim of no-profit sharing